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The University of Tennessee, Knoxville


Employing Analytics to Configure New Product Supply Chains

Sean Willems, Professor and Haslam Chair in Supply Chain AnaylticsHaslam College of Business

Companies constantly introduce new products in order to reach new customers and increase revenues.  The majority of these new products fail, exposing companies to significant costs for unsold product.  This research focuses on how best to design new product supply chains to minimize sourcing, production, transportation, and inventory costs.  The core idea is to synchronize the speed of the supply chain.  This optimized approach differs significantly from existing industrial practice which selects the cheapest supplier irrespective of speed.  

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